While videos and images are more interactive and visually appealing to readers, as opposed to text-only content, the main drawback of these is that they aren’t SEO-friendly since search engine crawlers can’t detect the presence of non-text content as of yet.
To solve this, proper optimization of the non-text content is required. This is done by using the relevant keywords in the proper places, like the supporting text, the filenames themselves (for images and other self-hosted content), and most importantly, in the title tags. It also helps if your video content is hosted externally on a reputable site like YouTube, so as to boost your SEO efforts even further.
Always keep it fresh
Keeping your site updated with new content at regular periods of time is a mandatory method to keep the traffic moving. It is natural for readers to always want something new, and if your site isn’t updated, then even the most loyal visitors will eventually leave. There is no standard requirement on how often you should update, but at least, you should update a few times every month, and avoid doing it every day.
Keep track of the results
Finally, always analyze the progress of any content that you make, keeping track of several statistics like number of shares, links, views, and for social media and blogs, comments and “Likes”. That way, you’ll be able to determine which content strategy is working for your SEO efforts and which isn’t, thus allowing you to tailor your overall SEO campaign for any needed improvements.