If you were to search for common topics related to SEO, you would immediately get hit with opinions on the matter of getting to the number one spot in Google. This is often times the worst thing that you can read, because it will confuse you. Everyone has an opinion on this matter, and most people are completely wrong. There have been countless examples from the past, where people assumed that they were going to move forward with rankings and metrics that were guaranteed to get them to that coveted spot for their keywords and domains, to no avail. You may be one of them, chasing the coveted area of the search engines, and unfortunately, you’re nowhere to be found. In reality, only top a SEO firm really knows how to get to the top and they aren’t just telling everyone.
Avoiding The Blogging World
In the past, you could rely on blogs to give you a little bit of good information, but today, it’s a breeding ground for misinformation, and just terrible ideas. Yes, there are some great blogs out there, and some of them will share with you some good information, but the vast majority of options are going to showcase nothing but rumors and speculation as to how to implement changes in search engine optimization and marketing for your pages. If it were so easy, there would be no speculation on the matter, and things would just settle down. The reason why a SEO firm is needed so much today, is because people are quick to believe what these smaller pages say. Avoid the commentary from these locales, or you may in fact find yourself penalized by search engines.
Who Is Really At The Top of The Search Engines?
Do you really know what sites are displayed first? Some people may think that it’s search queries, but a SEO firm will tell you a different story. The truth of the matter is that the first major listings that are delivered in crowded niches are sponsored listings. Search any major term and you will see no less than 5 sponsored links, and a sidebar along the search results of links as well. These are placed there by those that are paying for a shot at getting your clicks. If you were to look at a heat map of user behavior, you would find that they most often click on sponsored links, not just the number one spot. This would lead some people to believe that SEO is useless, and therefore not worthy of a chase. SEO is just one aspect of the internet marketing world, so don’t be so quick to throw it away.
Can a SEO firm really promise success? At first glance, you would think that every single person that is working with search engine optimization is getting a deluge of traffic. The truth is actually quite interesting. Most companies aren’t even found when you search for them using keyword phrases. If a company can’t rank high for keywords in their field, would you trust them? The companies and firms that can guarantee success are often times the ones that are either cutting corners or are confident in their ability. If it’s not just hubris, then you will find they will give you a 90 day guarantee. Give them 90 days and they’ll transform your pages rank before your eyes. That’s a good, modest estimate of how long it may take to get moving forward with search engine optimization and see a return on your investment.
With so many people chasing that top spot, you owe it to yourself to seek the help of a firm that will not only help you rank high, but will also help with internet marketing components outside of that framework.